May 31, 2011
Packaging

What looks well…sells well …

If we buy products and brands depending upon the way they look and appear, and millions of marketing dollars are spend in making the brands more […]
May 31, 2011
Table-setting

MINDING YOUR P’S AND Q’S

Social & professional etiquette & good manners are sine qua non of any cultured society and globalisation has made brought to notice the need for being […]
May 20, 2011

Change begins with Self…Self begins with Body…

Marketing professionals have seen it over and over again that packaging impacts the purchase decision time and again. The power of the outer cover can no […]
May 19, 2011
scarf_grey_suit_650x400

Suit Yourself

The advent of Casual clothing at work place has scurried concept of a professional dress code as passé. But it’s a refreshing change to realise that […]
May 12, 2011
Deo-stick

Smelling good at a cost ?

You are constantly bombarded by deodorant advertisements on the television, who claim that their almost magical olfactory love potion will make you irresistible to the opposite […]
December 2, 2011
Skirt-Artcile-29.09.11

Skirt suits create better First Impression

Women wearing skirts are perceived as more successful than those sporting trousers favoured by the likes of Hillary Clinton and Angela Merkel, research suggests. They seem […]
December 2, 2011
Brand_TOI

Are you good at branding yourself ?

The ability to sell one’s ideas to others has become an invaluable trait in the professional world today. Apart from the knowledge of a subject, this […]
November 23, 2011
corporate-etiquettes

A TO Z OF PROFESSIONAL ETIQUETTE

Picture this: marketing executives Arvind Vyas and Supriya Verma are on a client visit. On nearing the glass doors to the office, Arvind pushes his way […]
November 17, 2011
Gym_3

Gym Etiquette

GYM ETIQUETTE By Shikha Shah If you’re among those who have taken to the gym to stay in shape, you need to identify and value the […]
November 2, 2011

UNIVERSAL LANGUAGE

Culturescan interpret facial cues differently Facial expressions, usually perceived by most people as the “Universal language of emotions” can certainly lead to misinterpretations as they are […]
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Taking Life From Good To Great