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What looks well…sells well …

Packaging

If we buy products and brands depending upon the way they look and appear, and millions of marketing dollars are spend in making the brands more customer attractive and packaged in a manner that is appealing to our senses, (Read the article by Jaideep Khanduja; link given below) then is it any doubt that people consciously or subconsciously judge OUR PACKAGING as well?

We are our own brand and like any other brand we have to package ourselves attractively, appropriately, and authentically.

Clothing, which is our Packaging, is a universal element in non-verbal communication and it announces our sex, age, class, occupation, personality, tastes and current moods, without us speaking even a single syllable

In every situation or occasion our mind make quick snap judgement of the people we meet, that leave lasting impressions on us and then continue to affect our interactions in the future. As they way we look affects the way we FEEL, ACT, and BEHAVE and how others RESPOND TO US.

http://blogcritics.org/culture/article/what-looks-well-sells-well/

Author: Jaideep Khanduja

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